{"id":17868,"date":"2022-03-24T11:07:49","date_gmt":"2022-03-24T11:07:49","guid":{"rendered":"https:\/\/robertdaverschot.nl\/de-5-erfenissen-van-online-voor-jouw-live-events-2\/"},"modified":"2023-03-20T09:18:19","modified_gmt":"2023-03-20T09:18:19","slug":"the-5-legacies-of-online-for-your-live-events-2","status":"publish","type":"post","link":"https:\/\/robertdaverschot.nl\/en\/de-5-erfenissen-van-online-voor-jouw-live-events-2\/","title":{"rendered":"Legacies of online events!"},"content":{"rendered":"<p><b>That nice little conversation in the corridors, shaking the keynote speaker's hand one last time and that friendly wink during drinks. It's the little moments of contact during a live event that we missed so much.\u00a0<\/b><\/p>\n<p><b>Live events are back. But are they back from the past? Or back in a new guise? In <\/b><a href=\"https:\/\/vimeo.com\/658303785\"><b>my Christmas video<\/b><\/a><b> you saw my overview of an online event year. In it, one thing became clear: we learned to think in TV formats during the pandemic. As happy as I am that we are mainly going back to live, I also grant us the 5 legacies of \"online\":<\/b><\/p>\n<p><b>Legacy 1: A more compact message<\/b><\/p>\n<p class=\"rd-v-p\"><span style=\"font-weight: 400;\">\"I wish my boss was always so <\/span><i><span style=\"font-weight: 400;\">to the point<\/span><\/i><span style=\"font-weight: 400;\"> could be\". More than once I heard this feedback after a live stream. Instead of 20 minutes of speaking time during a live event, an online production should be ready in about an hour. The conversation with an executive or an expert presentation, therefore, has to be brought across the stage in a shorter time. The viewer's attention span is very limited. \"Kill your darlings\", was something I often imparted to speakers in preliminary interviews. Not a pleasant message for everyone, but it always worked out positively: for speaker and audience. A stronger story, with more impact: even live!<\/span><\/p>\n<p><b>Legacy 2: Making the workplace more central<\/b><br \/>\n<span style=\"font-weight: 400;\"> In the absence of live contact with colleagues and industry peers, \"people from the floor\" came up faster, more and more creatively during online events. The expert who suddenly acted as table host or sidekick, the sustainability manager who recorded a vlog himself and selfies of colleagues sent in during Christmas drinks. Online productions ensured that everyone contributed to conveying company pride, experiencing connection and broadly highlighting a theme. As much as a stage is the focus during a live event, let's continue to engage the audience and people behind the scenes in different ways live, broadly and creatively as well.<\/span><\/p>\n<p><b>Legacy 3: Thinking in data and ratings<\/b><\/p>\n<p class=\"rd-v-p\"><span style=\"font-weight: 400;\">Seeing exactly on a timeline when your participants drop out. Or executives cosily watching back an online talk show on Sunday with their own family. Because online sessions can be watched back, they can also be monitored: ratings and other data can tell us a lot about how strongly a message was received. So can the drinks after an event. But what if live atmospheric impressions and digital data together, can teach us even more for each subsequent event?<\/span><\/p>\n<p><b>Legacy 4: A safe atmosphere first<\/b><\/p>\n<p class=\"rd-v-p\"><span style=\"font-weight: 400;\">\"We suddenly heard colleagues who always remained silent during heydays. Let's face it, an event is often exciting not only for a speaker, but also for a visitor. Meeting new people, whether or not to share your experience. The safety of one's own living room, during many online sessions, led people to want to share their own experiences more easily and quickly. Instead of standing up in the live audience, the threshold is lower to share something online. How do we also give this form of online safety a place during live events?<\/span><\/p>\n<p><b>Legacy 5: More focus on \"content\"<\/b><\/p>\n<p class=\"rd-v-p\"><span style=\"font-weight: 400;\">Because the attention span is short, relatively much attention was paid to the visual appeal of a broadcast and engagement with the audience. Consider, for example, vlogs, music, bumpers or short contributions from foreign callers. All kinds of content passed the revue. Not just for form, but to support and enliven the broader online story. Content that should no longer be missing during a live event either.<\/span><\/p>\n<p class=\"rd-v-p\"><span style=\"font-weight: 400;\">In short, online I think taught us a lot that we can still benefit from live. Fun and great lessons despite our square eyes from the screen during the pandemic. Finding it hard to apply those lessons to your next live event? With pleasure and without obligation <\/span><a href=\"https:\/\/robertdaverschot.nl\/en\/contact\/\"><span style=\"font-weight: 400;\">I like to think with you!<\/span><\/a> <span style=\"font-weight: 400;\">For now especially, lots of LIVE fun and inspiration again!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>That nice little conversation in the corridors, shaking the keynote speaker's hand one last time and that friendly wink during drinks. It's the little contact moments during a live event that we missed so much.  Live events are back. But are they back from the past? Or back in a new guise? In my Christmas video, you saw my review of an online event year. In it, one thing became clear: we learned to think in TV formats during the pandemic.<\/p>","protected":false},"author":4,"featured_media":18737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-17868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erfenissen van online events! - Robert Daverschot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertdaverschot.nl\/en\/the-5-legacies-of-online-for-your-live-events-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erfenissen van online events! - Robert Daverschot\" \/>\n<meta property=\"og:description\" content=\"Dat leuke gesprekje in de wandelgangen, de keynote spreker nog even de hand schudden en die vriendelijke knipoog tijdens de borrel. Het zijn de kleine contactmomenten tijdens een live event, die we zo hebben gemist. Live events zijn weer terug. Maar zijn ze terug van weggeweest? Of terug in een nieuw jasje? In mijn kerstvideo zag je mijn overzicht van een online event jaar. Daarin werd \u00e9\u00e9n ding duidelijk: we hebben tijdens de pandemie geleerd in TV formats te denken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertdaverschot.nl\/en\/the-5-legacies-of-online-for-your-live-events-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Robert Daverschot\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T11:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T09:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertdaverschot.nl\/wp-content\/uploads\/2022\/03\/2b7f46d7-5442-e950-eecc-bbc464ca1549-e1679143027319.png\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robert Daverschot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Daverschot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/\"},\"author\":{\"name\":\"Robert Daverschot\",\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/#\\\/schema\\\/person\\\/3faaea035aa9463f0c18b5949ede6606\"},\"headline\":\"Erfenissen van online events!\",\"datePublished\":\"2022-03-24T11:07:49+00:00\",\"dateModified\":\"2023-03-20T09:18:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/\"},\"wordCount\":659,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/robertdaverschot.nl\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/2b7f46d7-5442-e950-eecc-bbc464ca1549-e1679143027319.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/\",\"url\":\"https:\\\/\\\/robertdaverschot.nl\\\/de-5-erfenissen-van-online-voor-jouw-live-events-2\\\/\",\"name\":\"Erfenissen van online events! 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