Workiva

"It has been a pleasure working with you. The event was great and I hope to work with you soon!"

Maddalena Sforzini, Event Planner, Workiva

Context

Workiva is a US software company that provides an online reporting and accounting platform with a strong focus on ESG [Environment, Social, Governance]. It has had a presence in Europe for several years, but with the Workiva Amplify EMEA event [set up and elaborated by International Orange], the company wanted to position itself big and comprehensively for European [potential] customers.

Output

A hybrid event with 300 live participants and 1,200 online participants. During the event, I hosted the English-language live programme. Several panels discussed the role of sustainability in relation to reporting: how do you get that specific data logical, clear and complete in your annual report and also in an attractively designed way? The speakers and panels that were live on stage with me then moved into the studio, where co-presenter Karen Oldhoven took questions from online viewers. At regular intervals, we came together and brought the online and live worlds together, making both parts of the audience feel more connected despite the distance. Outside the live programme, the live audience could have fun in the beautifully set-up Kromhout Hall [including a real forest] and the online audience was treated to live music performances.