Sparkles

"Thank you for enthusiastically steering and leading the programme: this morning and in preparation!"

Jaap Groenenberg, Business Implementation Consultant Sparkles

Context

Sparkles offers software that allows clients to create, design and send greeting cards. With this software, Sparkles facilitates more than 60 online shops and companies, offering cards for people who want to highlight life events in a special way.

Output

Together with chain partners Nauta and Next Marketing Solutions, Sparkles organised a breakfast event for some 50 clients and relations at a farm just outside Utrecht. The theme of the meeting was "Validation can be learned". The approach was that Sparkles develops products and services for the client and that this event zoomed in on that process. After all, it is not always possible to provide customisation for 60 different customers, but it is not always necessary. But it does require good dialogue, finding the question behind the question and managing expectations. After a short interview with the director, we split up into groups [in a beautiful spot in the middle of a grass field] and the groups answered two questions: "What was the first thing that came to your mind when you read "validation can be learned"? and "what would you give the other person as a personal and concrete learning experience about "validation"? An animated and positive plenary feedback in the form of a pitch followed for each group. After a break, a keynote [a well-known conversion specialist] reflected on the outcomes, in which humour and content went hand in hand. The morning ended with lunch on the terrace and many guests chatting for a long time. The evaluation showed high appreciation for both the form and content of the event.