REV'IT!

"Super thanks for moderating our event. See you next year!"

Ruud van Berlo, HR manager Rev'It

Context

Rev'It is a Dutch brand and has been designing, manufacturing and selling motorbike clothing since 1995. Rev'It targets different types of motorcyclists: from sporty to recreational and from urban to adventurous. Besides an eye for design and comfort, the clothing brand focuses in particular on functionality and safety. Its motorsport clothing is sold worldwide and the brand has offices in Europe and the USA.

Output

During Corona, the employees of the Dutch head office could hardly meet physically, parallel to which the online TEAM meetings proved to have insufficient impact. It was therefore decided to organise an online talk show around a number of important developments. I accompanied these talkshows up to three times, during which various experts from the team spoke about sustainability, new products and foreign collaborations, among other things. I also interviewed the management during each talk show and the audience could send in live questions and reactions, which I discussed during the programme. Despite the lack of in-person contact, the professionally designed livestreams gave the team a sense of pride and the programmes were followed with interest and commitment.