Nufarm

We were impressed by how quickly and convincingly you got to learn the ropes of our industry and our current challenges! Thank you for a great job done!

Esteban Colombo, Head of Customer Marketing EMEA Nufarm

Context

Nufarm develops, manufactures and markets crop protection products and is active in seed breeding for professional agriculture, horticulture and public landscaping. With a history of more than 100 years, the company operates in North America, Asia-Pacific and Europe.

Output

From D&B Eventmarkting, we developed an online talk show for European distributors and customers in collaboration with Nufarm. The aim was to inform and inspire them through new products. Due to stricter EU laws and regulations around pesticides, new non-chemical and organic solutions were presented and plans to further improve the customer experience were explained. During the broadcast, I interacted with the management and some specialists. In parallel, questions were sent in live from all over Europe, which were fed back at regular intervals by a colleague from one of the German offices. Despite travel restrictions for talk show guests [because of Corona], we still managed to get all guests on the air live with video links, which indirectly also contributed to a dynamic and international vibe.