"We look back on a successful event and received great feedback!"
Miranda Beuk, Miranda Beuk Events
Context
Noordwijk Marketing is committed to creating a liveable, successful and inspiring municipality for tourists, business visitors, residents and businesses. Since 2020, Noordwijk has held the designation "healthy seaside resort", making it a so-called "health destination".
Output
Together with Miranda Beuk Events and the Noordwijk Marketing team, we developed an evening programme for partners, focusing on the newly acquired designation of "salubrious seaside resort". Best practices were shared, I interviewed the director of Noordwijk Marketing and sat down at the table with hoteliers, health professionals, the mayor of Noordwijk and the director of the Netherlands Board of Conventions and Tourism [NBTC], among others, to discuss how entrepreneurs could make the designation as concrete and valuable as possible. The presentation of the Noordwijk Promotion Prize also took place. In one hour, the audience was briefly and forcefully updated and during the drinks, it became clear how many people were inspired to give further shape to the predicate of "salubrious seaside resort".
English 
Dutch