"Huge thanks!"

Gamila Ylstra, Cinema 2020

Context

The NVBF is the trade association for all cinemas and film theatres in the Netherlands and aims at collective advocacy, promotion, professionalisation and communication in the broadest sense of the word. Every two years, the NVBF organises an international two-day conference.

Output

During "New Cinema" at the EYE Film Museum in Amsterdam, cinema and movie theatre owners, film producers and marketers came together to discuss the latest trends and developments. These included topics such as online [e.g. Netflix] versus offline film offerings, ticket distribution, sustainability and hospitality. How can we give moviegoers the best and most sustainable film experience possible? Several speakers spoke about this, a panel discussion took place and the audience was involved in various ways. Personally, I always get a lot of energy from two-day events, because on the second day you are even more involved with each other and the theme.

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