🎥 Marketplace

Context

With over 8 million visitors a year, Marktplaats.nl is a platform with a constant flow of buyers and therefore a large reach. The providers of are not only private individuals who give products a second life, but are also entrepreneurs. Some of them thus combine a physical shop with a webshop.

Output

On online platform Marktplaatszakelijk.nl, Marktplaats.nl aims to give entrepreneurs tips and inspiration in successfully selling products. Together with Simply Mascha, I drafted interview scripts with two entrepreneurs and a so-called Growth Opportunity Manager. On stage at a theatre, in a living room setting, I interviewed the three guests on camera about their entrepreneurship, the product they sell and how Marktplaats.nl helps them in this. Suzanne told me about her company Sprinklr.co, which offers indoor plants in a sustainable way, and I talked to Dirk about his company Dutch Mud Men, which sells shoes for onbstacle and mud runs. The animated and inspiring conversations were used for mailings, social media and on a landing page within marktplaatszakelijk.nl to get other entrepreneurs interested in selling via Marktplaats.nl.