"Thank you for your commitment and inspiration!"
Karin van der Horst, Marketing & Communications, FNV Recreation
Context
FNV Recreation represents the interests of employees in the recreation sector. In doing so, it is an information point for working people, supports members legally and negotiates collective agreements on behalf of members.
Output
The survival of 1 in 3 businesses in the recreation sector is at stake and the high outflow and low inflow make it difficult to keep and find talent. That is why FNV Recreation, together with partners HISWA Recron and Kikk Recreatie, commissioned an image survey. During "Recreation Back on the Map", members talked to each other about the research results, I led several panel discussions [including perspectives from employers, employees and the education field] and there was also room for a "social programme" on location: a tour of the aquariums at Burger's ZOO zoo. At the end of the day, together with the jury I handed out several awards for "Best Training Company", "Best Practical Trainer" and "Nicest Colleague". By alternating content and fun, the theme was well presented and the day led to new actions to indeed put the leisure sector "back on the map".
English 
Dutch