Thank you for your great support with this project Robert!
Kim Krol, Marketer CCV
Context
CCV is a Dutch family business known for its fixed and mobile payment terminals that allow you to pay with various payment cards at home and abroad. But it also offers other payment solutions, for example for webshops or payment options via QR codes or loyalty cards. CCV is active in 15 European countries and has branches in the Netherlands, Belgium and Germany.
Output
With more than 60 years of experience in payment processes and solutions, CCV has built up a wealth of knowledge. It wanted to further demonstrate its position as market leader through "CCV Digital Exchange": an online platform where existing and new customers can find inspiration around improving payment convenience. In collaboration with Pink Lemon Events, we worked out about five podcast scripts, a livestream and a webinar session, and I subsequently interviewed experts within CCV as well as entrepreneurs themselves. In all these different types of content, we highlighted the evolution of payment traffic and zoomed in on the latest trends and developments, reviewing various best practices: from automatic payment at charging stations and car parks, to paying via QR codes on terraces or paying on the spot at a shelf in the middle of a DIY store.